French luxury swimwear brand born in St-Tropez, known for its vibrant prints and father-and-son matching trunks. [1, 3, 4]
ORIGIN
France
PRICE TIER
luxury
Vilebrequin was founded in St-Tropez in 1971 by Fred Prysquel, a photographer and automobile journalist. Inspired by the surfing scene and seeking an alternative to the era's tight-fitting swimwear, he designed a longer, more comfortable boxer-style trunk from quick-drying spinnaker sailcloth. The brand's name, French for "crankshaft," reflects Prysquel's passion for motorsports. Vilebrequin captures the carefree, sun-drenched spirit of the French Riviera, quickly becoming a staple for vacation elegance. The house is renowned for its playful, colorful patterns and the introduction of the 'father and son' matching swimwear concept, which has become a signature element of its identity.