A niche fragrance house balancing New York edge with Parisian craft, known for its narrative-driven, memory-inspired scents.
ORIGIN
Sweden
PRICE TIER
luxury
Vilhelm Parfumerie is a luxury fragrance house founded in 2015 by Jan Vilhelm Ahlgren, a Swedish former handbag designer. The brand's origin story began when Ahlgren, seeking a unique scent for his leather goods, collaborated with perfumer Jérôme Epinette, a partnership that evolved into a full-fledged perfume line. With Swedish roots and a New York launch, the fragrances are developed and bottled in France, reflecting a blend of modern sensibility and classic European craftsmanship. Each scent is conceived as a narrative—a library of olfactory tales inspired by memories, emotions, and moments in time, from a grandfather's morning ritual to the imagined private life of Greta Garbo.