An American lifestyle brand known for its East Coast-inspired preppy style and signature smiling whale logo.
ORIGIN
United States
PRICE TIER
premium
Founded in 1998 by brothers Shep and Ian Murray, who left their Manhattan desk jobs to sell ties on Martha’s Vineyard, Vineyard Vines channels a leisurely, coastal lifestyle. The brand's philosophy, “Every day should feel this good,” is expressed through its signature smiling pink whale logo and a collection of relaxed, preppy apparel. Initially built on colorful, whimsical neckties, the brand expanded to include men's, women's, and children's clothing defined by bright colors and playful patterns.