Southern California-based beauty brand known for its highly pigmented, trend-driven eyeshadow palettes and professional-grade glitters.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2011 in Southern California by former beauty YouTuber Elessa Jade, Violet Voss initially gained traction as an indie brand specializing in professional-grade glitters and false lashes. The brand achieved cult status in 2016 with the launch of its "Holy Grail" eyeshadow palette, which capitalized on the warm-toned, neutral makeup trend and became a staple for beauty influencers and makeup artists alike.