violette

Founded in 2021 in New York by French makeup artist Violette Serrat, VIOLETTE_FR translates the effortless "French girl" aesthetic into a modern, art-driven beauty line. Serrat, a former global beauty director with an academic background in painting, approaches product development through the lens of fine art, emphasizing color theory and intuitive application over rigid perfection. The brand is built on the concept of "street luxury," offering a tightly edited collection of makeup, skincare, and haircare designed to celebrate individuality rather than conceal imperfections.

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