Brooklyn-based beauty house blending French-girl ease with artistic, pigment-rich formulas.
ORIGIN
United States
PRICE TIER
premium
Founded in 2021 by French makeup artist and former Estée Lauder Global Beauty Director Violette Serrat, VIOLETTE_FR bridges the gap between Parisian nonchalance and New York energy. Born from Serrat’s desire to “democratize the French girl aesthetic,” the brand rejects the industry’s fixation on perfection, instead championing a philosophy of “street luxury”—products that feel elevated and artistic but are designed to be worn effortlessly in daily life. The collection is tightly edited, focusing on multi-tasking heroes that encourage creative expression rather than corrective concealment.