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vionic

A footwear brand merging podiatrist-designed orthotic technology with contemporary, stylish designs for everyday wear.

ORIGIN

Australia

PRICE TIER

premium

Vionic was founded in 1979 by Australian podiatrist Phillip Vasyli, who was driven by a passion to make orthotic treatment more accessible and affordable. Recognizing that hard, flat surfaces were a source of common foot pain, he created the world's first over-the-counter orthotic insert, laying the groundwork for a new approach to footwear. Now headquartered in California, Vionic integrates its proprietary VIO MOTION™ technology—which features contoured arch support, shock absorption, and deep heel cups—into every pair of shoes, from sandals and slippers to sneakers and boots. The brand successfully bridges the gap between comfort and style, offering podiatrist-approved designs that don't sacrifice a modern look.

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