Italian streetwear brand known for its iconic flame graphics and a design approach rooted in music and street culture.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in Italy in 2018 by Dario Pozzi, Vision of Super emerged from a blend of street culture, music, and contemporary fashion. The brand quickly gained recognition for its oversized T-shirts featuring a bold, unmissable flame graphic on the sleeves, a design that became its signature and drove its initial hype among Millennials and Gen Z. Produced in Italy, the collections are characterized by high-quality printing and embroidery techniques, underpinning a brand concept built on exclusivity, limited editions, and highly selective distribution. Its identity is deeply intertwined with the music scene, with artists like J Balvin and The Chainsmokers spontaneously adopting the brand, cementing its status as a key player in the luxury streetwear space.