Italian children's streetwear brand known for its signature flame graphics and rock-influenced designs.
ORIGIN
Italy
PRICE TIER
luxury
Founded in 2018 by Dario Pozzi, Vision of Super Kids is the children's line of the Italian streetwear brand Vision of Super. It translates the mainline's fusion of rock and street culture into apparel for a younger audience. The brand is most recognized for its bold graphic pieces, particularly sweatshirts and T-shirts featuring an iconic flame motif, which is applied in Italy using high-quality printing and embroidery techniques. Operating on a limited-edition model with selective distribution, the collections are designed to offer a unique alternative to mainstream children's fashion. The parent brand's adoption by international music artists has solidified its cultural standing, lending credibility to the kids' collection.