American activewear brand known for its size-inclusive designs, proprietary performance fabrics, and body-positive approach.
ORIGIN
United States
PRICE TIER
mid
Founded in 2018 in Denver, Colorado, by fitness influencer Taylor Chamberlain-Dilk alongside Chloe Chamberlain and Steve Dilk, Vitality (formerly Balance Athletica) emerged with a mission to bring radical size inclusivity to the activewear market. The brand is built on a body-positive ethos, offering a custom Dynamic Grading System that ensures proportional fits across its expansive XXS to 4XL size range. Vitality is best known for its proprietary performance fabrics, including the ultra-soft Cloud II, the sleek Pulse, and the loungewear-focused Daydream. The core product line features matching sets, supportive sports bras, and versatile leggings designed for both high-intensity workouts and everyday athleisure. Aesthetically, the brand favors vibrant colorways and flattering, no-front-seam constructions that prioritize comfort and confidence.