American watch brand known for its affordable, Swiss-inspired fashion timepieces and signature lifetime warranty.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1957 as a manufacturer of handcrafted, solid gold timepieces, Peugeot Watches—now operating under Brooklyn-based Viva Time Corp.—quietly reinvented itself in 1982. Responding to rising gold prices and shifting market dynamics, the brand pivoted toward accessible luxury, helping to pioneer the modern fashion watch category.