Japanese contemporary streetwear brand founded by artist Hibiki, known for its Y2K-inspired denim and casual silhouettes.
ORIGIN
Japan
PRICE TIER
contemporary
Founded in 2021 by Japanese artist, actress, and model Hibiki, VIVAMUS is a contemporary streetwear label rooted in the philosophy of living in the moment. The brand’s name derives from the Latin phrase "Dum vivimus vivamus" (while we live, let us live), reflecting a design ethos centered on self-expression and wearing what feels right today. As a prominent figure in Japanese pop culture, Hibiki infuses the brand with a youthful, trend-driven energy that resonates with a dedicated fanbase and celebrity clientele.