Italian fashion brand known for its surrealist, playful designs and signature hand and face embroideries.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 2009 by designer Vivetta Ponti, who honed her skills at Roberto Cavalli, Vivetta is an Italian brand celebrated for its whimsical and surrealist approach to womenswear. The label blends a playful, ironic sensibility with assertive femininity, drawing inspiration from a diverse range of sources including poetry, vintage dolls, 1950s furniture, and the art of Jean Cocteau and Elsa Schiaparelli. This results in collections that feel both nostalgic and hyper-contemporary, characterized by clean silhouettes enriched with unexpected, dreamlike details. Signature elements that form the brand's DNA include intricate embroideries of hands, faces, and whimsical motifs on collars and cuffs, creating a distinctive, storybook charm.