New York-based designer brand known for blending European elegance with downtown street style for independent women.
ORIGIN
USA
PRICE TIER
luxury
Vivienne Hu, a former investment banker turned designer, launched her eponymous brand in 2012 after graduating from Parsons School of Design. Based in New York City, the brand merges European elegance, New York street style, and subtle Asian influences to serve independent, professional women. Hu gained early experience at Oscar de la Renta, which informed her approach to sophisticated, feminine design. The label debuted with a ready-to-wear collection and has been a consistent presence at New York Fashion Week, earning accolades like being named a Swarovski Collective designer.