vix paula hermanny

Launched in 2003 by Brazilian-born founder Paula Hermanny, ViX introduced luxury swimwear with a distinct Brazilian sensibility to the U.S. market. Rooted in Hermanny’s upbringing on the beaches of Vitória, the brand translates the culture of its home country into sophisticated, well-crafted swimwear and resort wear. ViX is recognized for its impeccable fit—particularly its signature Brazilian-cut bottoms—and refined details like 24k gold-plated hardware and handcrafted embellishments. The brand’s designs are intended for a confident, well-traveled woman who values both style and substance.

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