Luxury swimwear house blending Brazilian craftsmanship with California coastal style, known for signature gold hardware and sophisticated resort aesthetics.
ORIGIN
United States
PRICE TIER
luxury
Founded in 1998 by Paula Hermanny, ViX Paula Hermanny bridges the gap between the bold aesthetic of Brazil and the laid-back coastal allure of California. Hermanny, who moved from Brazil to San Diego in her early twenties, launched the brand to introduce the American market to the superior fit and craftsmanship of Brazilian swimwear. The brand is best known for its sophisticated resort sensibility, characterized by exclusive prints, handcrafted details, and signature 24-karat gold-plated hardware that resists tarnishing.