Harlem-born streetwear label known for its disruptive energy, signature V-logo, and deep roots in hip-hop culture.
ORIGIN
USA
PRICE TIER
premium
VLONE emerged from the streets of Harlem in 2011, an extension of the creative vision of the hip-hop collective A$AP Mob. Spearheaded by Jabari Shelton, also known as A$AP Bari, with influential involvement from A$AP Rocky and Edison Chen, the brand translated the philosophy of "live alone, die alone" into a uniform for a generation of streetwear devotees. Its aesthetic is defined by bold, graphic-heavy hoodies and tees, most notably featuring its iconic, oversized 'V' logo and 'FRIENDS-' motif, which symbolizes having zero friends. The brand’s connection to music is inextricable, rising to prominence through co-signs from top-tier artists and a series of high-demand collaborations with brands like Nike and Off-White.