vrai

Founded in Los Angeles in 2014 as Vrai & Oro by Vanessa Stofenmacher, Vrai is a fine jewelry brand that has positioned itself at the forefront of sustainable luxury. Initially a direct-to-consumer startup aiming for transparency in a traditionally opaque industry, the brand was acquired by Diamond Foundry in 2016. This integration allowed Vrai to become a vertically integrated company, controlling its entire supply chain. Its core identity is built on using lab-grown diamonds created with zero emissions in its own foundry, which is powered by renewable energy. This technological and ethical approach is central to its brand, offering a guilt-free alternative to mined diamonds.

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