Japanese luxury streetwear label known for its vintage-inspired silhouettes, sharp tailoring, and deconstructed design approach.
ORIGIN
Japan
PRICE TIER
luxury
Founded in Tokyo in 2018 by fashion vlogger Ken Iijima, Vuja Dé is a Japanese label that merges vintage-inspired streetwear with sharp, contemporary tailoring. Iijima, whose background in fashion content creation helped cultivate a devoted following, built the brand on the concept of 'vuja dé'—experiencing something familiar in a new way. The brand's core aesthetic is devoid of maximalist elements, focusing instead on elevating basic garments through meticulous attention to detail, high-quality fabrics, and deconstructed design codes. Signature pieces include flared cargo pants, slouchy French terry hoodies, and tailored outerwear, often featuring intentional hand-distressing and understated sun-fading.