vuori

Founded in 2015 by Joe Kudla, a former accountant and model, Vuori emerged from the active culture of Encinitas, California. The brand was born from a desire to create performance apparel that could seamlessly transition beyond workouts into everyday life, filling a gap Kudla identified in the men’s activewear market. Initially focused on men's yoga and fitness gear, the brand quickly found its footing by creating versatile pieces like the Kore Short and Performance Jogger, defined by their comfort and understated style.

See more