vyrao

Launched in 2021 by fashion industry veteran Yasmin Sewell, Vyrao is a fragrance and wellbeing brand that merges energetic healing with master perfumery. After a long career as a creative director and fashion buyer for retailers like Browns and Liberty, Sewell pivoted to create a brand focused on emotional and spiritual health. Vyrao’s genderless eau de parfums, candles, and incense are designed to evoke specific positive feelings, using principles of neuroscience and color therapy. Each fragrance is formulated with ethically and sustainably sourced plant and flower extracts.

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