British label known for its intellectual, ‘Afro-Atlantic’ design, blending European tailoring with street-level luxury and cultural theory.
ORIGIN
GB
PRICE TIER
luxury
Founded in 2014 by Grace Wales Bonner, a Central Saint Martins graduate of British and Jamaican heritage, the London-based label infuses European classicism with an Afro-Atlantic spirit. The brand began with menswear, exploring representations of Black masculinity through a blend of precise tailoring and sportswear, and has since expanded to include womenswear. Its designs are recognized for their scholarly and research-driven approach, drawing from history, literature, and music to inform a distinct and soulful style.