Italian footwear brand creating recyclable, animal-free sneakers with a transparent, circular production model.
ORIGIN
Italy
PRICE TIER
premium
Launched in Italy around 2018, WAO (an acronym for We Are WAO) was established to offer a sustainable alternative in the footwear market, one of fashion’s most polluting sectors. The brand was started by entrepreneurs from outside the industry, driven by a shared goal to build a business with a positive environmental impact. The core of the brand is its minimalist, unisex sneakers, produced entirely in Italy using a short and transparent supply chain.