American lifestyle brand known for its innovative, lightweight travel car seat designed for modern families on the go.
ORIGIN
USA
PRICE TIER
premium
WAYB was founded in 2019 by a team with roots in the outdoor gear industry, including former Patagonia CEO Michael Crooke, with a mission to make family travel easier and more sustainable. The brand was born from the observation of parents struggling with heavy, bulky car seats at an airport, leading to the creation of its flagship product, the Pico portable car seat. The Pico is an ultra-lightweight, foldable car seat engineered for children ages two and up.