wayf

WAYF, an acronym for Where Are You From, was founded in 2012 by designer Meredith Fisher. The Los Angeles-based label delivers affordable luxury with a focus on feminine, versatile pieces. Fisher’s designs first gained traction when her color-blocked silk dresses were picked up by celebrity stylist Rachel Zoe and the Olsen twins, quickly landing the collection in prestigious retailers like Barneys New York and Selfridges. Today, WAYF is known for its blend of timeless sophistication and modern edge, seen across its popular dresses, floaty blouses, and tailored separates.

See more