we norwegians
Norwegian lifestyle brand known for its premium merino wool essentials and skiwear, blending heritage patterns with modern design.
ORIGIN
Norway
PRICE TIER
premium
Founded in 2014 by fashion designer Tove Grane and sportswear expert Øyvind Lauritzen, We Norwegians is a premium apparel brand rooted in the active, nature-centric lifestyle of Norway. The company was born from a desire to create high-quality, timeless wool garments that transition seamlessly from outdoor pursuits to urban life. Specializing in fine merino wool, the brand’s collections for men and women feature base layers, knitwear, and retro-inspired ski apparel that merge traditional Norwegian knitting techniques with clean, contemporary silhouettes.
Featured Items
Zermatt zip-up high-neck top
$109.00$421.00
AfterSki jacquard-knit merino wool half-zip sweater
$375.00
mountain-print sweater
$148.00$502.00
Geilo Boyfriend Sweater
$212.00$330.00
high-waisted ski leggings
$77.00$94.00
Solo Ski Pant
$212.00$480.00
logo-patch leggings
$82.00$265.00
Tyin Boootleg Ski Pant
$262.00$450.00
Zermatt zip-up high-neck top
$109.00$421.00
AfterSki jacquard-knit merino wool half-zip sweater
$375.00
mountain-print sweater
$148.00$502.00
Geilo Boyfriend Sweater
$212.00$330.00
high-waisted ski leggings
$77.00$94.00
Solo Ski Pant
$212.00$480.00
logo-patch leggings
$82.00$265.00
Tyin Boootleg Ski Pant
$262.00$450.00