we wore what
New York-based influencer brand offering trend-focused everyday essentials, activewear, and signature swimwear.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2011 by Danielle Bernstein, who initially launched WeWoreWhat as a street style blog, the platform evolved into a full-fledged fashion brand rooted in New York City's fast-paced lifestyle. Leveraging her massive digital following, Bernstein transitioned from fashion influencer to entrepreneur, introducing her own product lines starting with overalls and swimwear before expanding into a comprehensive ready-to-wear label. The brand is characterized by its trend-focused yet accessible aesthetic, offering a mix of elevated everyday essentials, activewear, and resort-ready swim pieces.
Featured Items
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How Danielle Bernstein’s WeWoreWhat Broke the Influencer Brand Curse
An in-depth look at how Danielle Bernstein evolved WeWoreWhat from a blog into a resilient fashion brand, overcoming industry challenges to expand its market presence.
Danielle Bernstein Is Officially Launching Her Fashion Empire
The mega-influencer discusses the launch of her standalone e-commerce site, the relaunch of her overalls collection, and transitioning her successful swimwear collaboration with Onia into a licensing deal.
Danielle Bernstein, We Wore What: Influencer brand to know
A profile on Danielle Bernstein's journey from starting a street style blog in 2011 to building a comprehensive fashion brand that bridges the gap between aspirational and accessible style.
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Influencer Danielle Bernstein on Enduring Controversy and the Future of Her Brand: 'I Did a Lot of Self-Work'
Danielle Bernstein reflects on a decade in the fashion industry spotlight, discussing her personal growth, leadership vision, and the philanthropic expansion of her brand through WeGaveWhat.