New York-based influencer brand offering trend-focused everyday essentials, activewear, and signature swimwear.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2011 by Danielle Bernstein, who initially launched WeWoreWhat as a street style blog, the platform evolved into a full-fledged fashion brand rooted in New York City's fast-paced lifestyle. Leveraging her massive digital following, Bernstein transitioned from fashion influencer to entrepreneur, introducing her own product lines starting with overalls and swimwear before expanding into a comprehensive ready-to-wear label. The brand is characterized by its trend-focused yet accessible aesthetic, offering a mix of elevated everyday essentials, activewear, and resort-ready swim pieces.