Fashion-forward licensed sportswear for female fans, offering stylish and versatile designs for game day and everyday wear.
ORIGIN
USA
PRICE TIER
contemporary
Launched in 2019 by sportscaster Erin Andrews, WEAR by Erin Andrews was created to fill a gap in the women's sports apparel market. Andrews, alongside co-founder Constance Schwartz-Morini, sought to move beyond the traditional "shrink it and pink it" approach to fan gear, developing a line for women who wanted to show team spirit without sacrificing style. The brand offers officially licensed apparel that is designed to be versatile, transitioning from the stadium to everyday life. Core products include staples like hoodies, T-shirts, denim jackets, and bombers with subtle, fashion-conscious team branding.