American heritage brand that created the world's first penny loafer, the iconic Weejun, defining timeless, preppy style since 1936.
ORIGIN
USA
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
G.H. Bass & Co. is an American footwear brand established in 1876 by George Henry Bass, a Maine leather tanner with a mission to create the best possible shoe for its intended purpose. While the company initially built a reputation for durable outdoor and aviation boots, its defining moment came in 1936 with the introduction of the Weejun. Inspired by a Norwegian slipper-style moccasin, G.H. Bass adapted the design, creating the world's first penny loafer and cementing its place in fashion history. The Weejun quickly became a cornerstone of the mid-century Ivy League look and was adopted by generations of cultural tastemakers, from President John F. Kennedy and Audrey Hepburn to Michael Jackson, who famously wore them in his “Thriller” music video.
$174.00$327.00
$168.00$269.00
$129.00$249.00
$146.00$237.00
$184.00$270.00
$195.00$300.00
$187.00$268.00
$209.00$322.00
$174.00$327.00
$168.00$269.00
$129.00$249.00
$146.00$237.00
$184.00$270.00
$195.00$300.00
$187.00$268.00
$209.00$322.00

This article provides an in-depth look at the brand's repositioning strategy under its president, Chris Paulk. It details the vision for refreshing the brand, focusing on its direct-to-consumer business, and elevating the iconic Weejuns line.

This piece explores the history of the G.H. Bass Weejuns, detailing its origins from a Norwegian farm shoe to its adoption by Ivy League students and cultural icons, cementing its status as the original penny loafer.

This article covers the recent collaboration between G.H. Bass and athletic-inspired menswear brand Reigning Champ, which reinterprets the classic Weejuns loafer with pebbled leather from Horween, the same used for NBA basketballs.

Announcing the partnership between G.H. Bass and Buck Mason, this article details their reinterpretation of the classic Larson Weejun loafer, blending American prep style with a rugged, West Coast design perspective.

Hypebeast covers the launch of the Super Lug collection, a creative direction shift that elevates the classic Weejuns silhouette with a chunky, utilitarian EVA outsole, blending formal style with street-ready design.