Swedish fashion brand offering affordable, youth-driven streetwear and signature denim with a minimalist Scandinavian edge.
ORIGIN
Sweden
PRICE TIER
affordable
Founded in 2002 in Sweden, Weekday began as a small denim outfitter outside Stockholm before joining the H&M Group. Rooted in youth culture and street style, the brand is known for its effortless basics, monochrome shades, and edgy cuts. Weekday's product lines are anchored by its signature denim, offering everything from low bootcut to radically loose fits, alongside boxy t-shirts, slouchy tailoring, and oversized outerwear. The brand caters to a diverse, fashion-forward audience seeking hype-worthy inspiration and contemporary minimalism.