American clean beauty brand known for plant-powered, high-performance cosmetics developed by a makeup artist and dermatologist.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2008 by a makeup artist, a dermatologist, and an entrepreneur, Well People was created to offer clean, high-performance cosmetics long before it became a mainstream movement. The brand's philosophy centers on using plant-derived, vegan, and cruelty-free ingredients to create makeup and skincare that are both effective and mindful. With a commitment to transparency, Well People has over 100 products verified by the Environmental Working Group (EWG), adhering to strict standards by avoiding over 2,500 potentially harmful ingredients. Their product range includes foundations, concealers, mascaras, and skincare, all designed to deliver a natural, healthy-looking finish.