west coast choppers

Founded in 1992 in California by custom motorcycle builder Jesse James, West Coast Choppers emerged from Southern California’s backyard welding culture. Originally starting as a screen-printed t-shirt and sticker business, the brand grew alongside James’s reputation for crafting raw, stripped-down custom motorcycles with stretched frames and precision metalwork. The brand’s identity is deeply rooted in this rebellious, blue-collar craftsmanship, heavily popularized in the early 2000s through reality television shows like Motorcycle Mania and Monster Garage.

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