weworewhat

Launched in 2010 by Danielle Bernstein as a street style blog, WeWoreWhat quickly evolved into a personal style platform that pioneered the influencer marketing industry. Originally a daily source of outfit inspiration from the streets of New York City, Bernstein turned the camera on herself and leveraged the rise of Instagram to build a massive following, eventually translating her digital influence into a full-fledged fashion brand. The brand, Shop WeWoreWhat, first gained commercial traction with collaborations and a signature line of overalls before expanding into its now well-known swimwear collections.

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