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what goes around comes around

New York-based retailer known for its curated collection of authentic, pre-owned luxury and vintage fashion.

ORIGIN

USA

PRICE TIER

luxury

Founded in 1993 by college friends Seth Weisser and Gerard Maione, What Goes Around Comes Around (WGACA) is a premier destination for pre-owned luxury and vintage fashion. From its origins in a SoHo storefront, the brand has established itself as a leading authority in the resale market, built on a passion for collecting and preserving fashion history. WGACA is known for its rigorous, multi-tiered authentication process and for owning its entire inventory, distinguishing it from consignment-based competitors. The collection is a curated journey through fashion's best, focusing on top-tier designer houses like Chanel, Hermès, Louis Vuitton, and Gucci, alongside vintage denim and rare rock tees.

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