what goes around comes around
New York-based retailer known for its curated collection of authentic, pre-owned luxury and vintage fashion.
ORIGIN
USA
PRICE TIER
luxury
SPECIALIZATION
UNISEX
Founded in 1993 by college friends Seth Weisser and Gerard Maione, What Goes Around Comes Around (WGACA) is a premier destination for pre-owned luxury and vintage fashion. From its origins in a SoHo storefront, the brand has established itself as a leading authority in the resale market, built on a passion for collecting and preserving fashion history. WGACA is known for its rigorous, multi-tiered authentication process and for owning its entire inventory, distinguishing it from consignment-based competitors. The collection is a curated journey through fashion's best, focusing on top-tier designer houses like Chanel, Hermès, Louis Vuitton, and Gucci, alongside vintage denim and rare rock tees.
Featured Items
Chanel Sequin Half-Flap Bag
$7,950.00
Chanel Lambskin Double-Flap 10" Bag
$11,950.00
Chanel Sequin Half-Flap Bag
$7,950.00
Chanel Lambskin Double-Flap 10" Bag
$11,950.00
Learn More
What Goes Around Comes Around’s founders: Luxury brands ‘holding things close to the chest’ benefits resale
In this podcast interview, founders Seth Weisser and Gerard Maione discuss their current business strategy, the evolving resale market, and the launch of their live shopping studio to educate consumers.
The New What Goes Around Comes Around Flagship Is Taking Vintage Resale To The Next Level
This article covers the opening of the new SoHo flagship, detailing how the space represents a creative shift into a lifestyle brand and a hub for live shopping broadcasts and curated exhibitions.
At What Goes Around Comes Around, Store Designs Reflect Founders’ Passion for Luxury Vintage Resale
This profile explores the founders' origin story and their vision for the brand, explaining how their passion for luxury and history is translated into the unique design and curated experience of their retail locations.
About Us | Mission & Vision | WGACA
The official brand statement from the founders, detailing their original mission to create a curated, high-end vintage experience and their journey from a single SoHo store to a global presence.