New York-based contemporary womenswear brand known for its artful prints, vibrant colors, and playful, vintage-inspired silhouettes.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2010 by Whitney Pozgay, a former Kate Spade and Steven Alan designer, WHIT is a New York-based womenswear label that celebrates color, print, and individuality. Rooted in a playful yet sophisticated aesthetic, the brand is known for its artful, custom prints—often developed in collaboration with artists—and its effortless, vintage-inspired silhouettes. The collections feature airy dresses, tailored jumpsuits, and relaxed separates designed to be mixed and matched, appealing to creative women who appreciate a touch of whimsy in their everyday wardrobes.