American performance snowboard and apparel brand founded by Shaun White, known for its minimalist, fashion-forward technical gear.
ORIGIN
United States
PRICE TIER
premium
Launched in 2022 by legendary professional snowboarder Shaun White, WHITESPACE is a performance-focused brand rooted in the world of snow sports. The venture, created in partnership with his brother Jesse and initially retailed exclusively through Backcountry, was born from White’s decades of competitive experience and a desire to fill a perceived gap in the market for high-performance gear that doesn’t sacrifice style. The brand’s core products include technically advanced snowboards, outerwear, goggles, and layers designed for both men and women. The design philosophy centers on a clean, minimalist look, famously represented by the single white stripe on the base of its snowboards, which White debuted during his final Olympic appearance.