London-based intimates and swimwear brand known for its retro-inspired, colorful designs and accessible, confidence-boosting silhouettes.
ORIGIN
United Kingdom
PRICE TIER
mid
Founded in East London in 2019 by former colleagues Becky and Julia, Wild Lovers London was created to bring a playful, retro-inspired spirit to the contemporary intimates market. The female-founded brand focuses on empowering the feminine figure through accessible, confidence-boosting designs that blur the line between innerwear and outerwear. Wild Lovers is defined by its exuberant aesthetic, characterized by colorful palettes, vintage-inspired floral prints, delicate lace trims, and flirtatious ruffles. The core product lines—ranging from sheer mesh underwire bras and corsets to breezy loungewear bloomers and recycled-yarn swimwear—are designed to be mixed, matched, and shown off. Pieces like the ruffled bloomers or lace-trimmed bodysuits channel a distinctly bohemian, romantic charm that appeals to a younger, fashion-forward audience looking for editorial whimsy without the designer price tag.