Cult outdoor brand merging U.S. military heritage with Japanese gorpcore aesthetics and technical function.
ORIGIN
United States
PRICE TIER
premium
Wild Things is a cult outdoor label that bridges the gap between rugged military utility and modern Japanese streetwear. Founded in 1981 in North Conway, New Hampshire, by mountaineers Marie Meunier and John Bouchard, the brand originally built its reputation on lightweight, high-performance gear for alpine climbers and U.S. Special Forces. While the American arm remains focused on tactical equipment, the brand has found a second life in the fashion world through its Japanese line, which reinterprets this heavy-duty heritage for the urban environment.