Cult outdoor brand merging U.S. military heritage with Japanese gorpcore aesthetics and technical function.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
UNISEX
Wild Things is a cult outdoor label that bridges the gap between rugged military utility and modern Japanese streetwear. Founded in 1981 in North Conway, New Hampshire, by mountaineers Marie Meunier and John Bouchard, the brand originally built its reputation on lightweight, high-performance gear for alpine climbers and U.S. Special Forces. While the American arm remains focused on tactical equipment, the brand has found a second life in the fashion world through its Japanese line, which reinterprets this heavy-duty heritage for the urban environment.
$230.00$307.00
$343.00$565.00
$92.00$444.00
$71.00$174.00
$97.00$219.00
$69.00$123.00
$126.00$287.00
$126.00$287.00
$230.00$307.00
$343.00$565.00
$92.00$444.00
$71.00$174.00
$97.00$219.00
$69.00$123.00
$126.00$287.00
$126.00$287.00
Details on the debut collaboration with INNAT, which reconstructs the archival "Makalu Jacket" using pigment dyeing techniques to bridge retro outdoor details with modern Japanese aesthetics.
A deep dive into Japanese outdoor brands featuring a dedicated profile on Wild Things, covering its 1981 founding by mountaineers Marie Meunier and John Bouchard and its evolution into a fashion-forward Japanese label.
Announcement of a sustainability-focused collaboration with BRING, featuring the "KODENSHI Reversible Insulated Vest" made from recycled textile fibers, highlighting the brand's push toward circular economy practices.