Los Angeles-based brand known for its dreamy, vintage-inspired loungewear and cheeky graphic sweaters.
ORIGIN
USA
PRICE TIER
contemporary
Launched in Los Angeles in 2007, Wildfox emerged from the creative vision of co-founders and childhood friends Kimberley Gordon and Emily Faulstich. The brand quickly captured the zeitgeist of the late-2000s blogosphere with its ultra-soft, vintage-inspired knitwear, oversized sweaters, and cheeky graphic tees. Embodying a playful, dreamy, and distinctly Californian ethos, Wildfox became a favorite among celebrities and influencers, celebrated for its cozy and effortless style. Its core collections revolve around loungewear, including their signature baggy beach jumpers, but also extend to dresses, swimwear, and sunglasses.