Australian clean beauty brand known for its natural, vegan deodorants and eco-conscious body care for teens.
ORIGIN
Australia
PRICE TIER
premium
Founded in 2022 in Perth, Australia, by luxury lifestyle veterans Jodi Millhahn and Malika Calder—who previously held roles at Net-a-Porter and Tom Ford—Wildhood was born from a desire to create clean, effective personal care for active tweens and teens. The brand focuses on natural, aluminum-free deodorants and hydrating body mists that cater to young, sensitive skin without compromising on design or efficacy. Wildhood’s core product line features vibrant, unisex scents like Surf, Bloom, Bounce, and Imagine, formulated with plant-based magnesium, tapioca starch, and nourishing shea butter to provide a lightweight, comfortable glide.