Finnish unisex children's brand known for its playful prints and stylistic nods to high fashion and 90s skate culture.
ORIGIN
Finland
PRICE TIER
premium
Founded in 2017 by Finnish sisters and fashion industry veterans Emilia and Johanna Laitanen, Wildkind Kids emerged from a desire to create durable, unisex clothing for children. Inspired by a treasured 90s t-shirt that read “all my friends are wild,” the brand’s identity is rooted in a carefree, mischievous spirit. The founders—a fashion editor and a photographer—blend their professional backgrounds to inform the brand’s distinct visual language, which references workwear classics, 70s surf culture, and Japanese street style.