Canadian contemporary label offering relaxed, vintage-inspired essentials and casual everyday wear under the Aritzia umbrella.
ORIGIN
Canada
PRICE TIER
contemporary
Wilfred Free is a casual, contemporary sub-label of the Canadian fashion powerhouse Aritzia, which was founded in Vancouver in 1984 by Brian Hill. Positioned as the more relaxed, weekend-ready counterpart to the romantic Wilfred line, Wilfred Free focuses on effortless, vintage-inspired essentials designed for everyday wear. The brand’s aesthetic is rooted in a laid-back, slightly bohemian sensibility, offering a versatile wardrobe of soft knits, draped cardigans, relaxed button-downs, and utilitarian cargo pants.