wills

Founded in 2012 by animal advocate Will Green in London, Will's Vegan Store (originally Will's Vegan Shoes) emerged to bridge the gap between ethical consumption and accessible, everyday style. Driven by a slow-fashion philosophy, the brand focuses on creating timeless, durable pieces that bypass seasonal trends. Will's is best known for its extensive range of cruelty-free footwear, from classic Chelsea boots and smart Derbys to rugged hiking shoes and biodegradable sneakers. The core product lines are crafted using Italian bio-based vegan leathers—incorporating cereal crops and bio-oils—alongside recycled rubber, organic cotton, and Tencel, ensuring a lower environmental footprint without sacrificing the look and feel of traditional leather.

See more