wink

Formerly known as WonderWink, Wink is a medical apparel brand founded in 2010 to provide healthcare professionals with stylish, comfortable, and functional workwear. In May 2024, the company rebranded to Wink, dropping the “wonder” to emphasize that the healthcare workers themselves are the “real wonder workers.” The brand positions its apparel as “workleisure,” blending athletic-inspired design with the practical needs of a demanding medical environment. The company is part of the Superior Group of Companies portfolio.\n\nWink offers a variety of collections, including the eco-friendly Renew and Boundless lines, which are crafted from recycled materials like plastic water bottles. Other popular lines include the durable WonderWork and the stretchy, fashion-focused W123 collections. Known for its inclusive sizing that ranges from XS to 5XL with petite and tall options, the brand focuses on creating flattering fits with features like four-way stretch fabric, ample pocket storage, and moisture-wicking properties. Wink is distributed through its own e-commerce site, Amazon, and over 800 retail partners, establishing itself as a mainstream and trusted name in healthcare apparel.