American solutions-oriented brand known for its inclusive shapewear, comfortable loungewear, and minimalist aesthetic.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Wireless Form is a popular collection within the SKIMS brand, a solutions-oriented apparel company co-founded by Kim Kardashian and Jens Grede in 2019. SKIMS has rapidly grown into a multi-billion dollar enterprise by creating the next generation of underwear, loungewear, and shapewear. The brand is built on a foundation of body positivity and inclusivity, offering an extensive range of sizes from XXS to 5XL and a wide palette of skin-tone shades to cater to a diverse customer base. The Wireless Form collection specifically features stylish and supportive bras and intimates designed for a seamless and comfortable fit without the use of wires.
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This article profiles Emma and Jens Grede, the husband-and-wife duo who co-founded and run SKIMS with Kim Kardashian, detailing their backgrounds, their specific roles in the company, and their vision for the brand.

An interview with SKIMS CEO Jens Grede, this article outlines his strategic playbook for brand building, including the importance of cultural relevance, learning from early mistakes like the 'Kimono' name, and creating a market.

An in-depth profile on co-founders Jens and Emma Grede, this article explores their backgrounds in marketing, their strategy for building celebrity-led brands like SKIMS and Good American, and the business philosophy that led to their success.
This article announces the collaboration between SKIMS and Swarovski, detailing how the partnership came together and what to expect from the collection of crystal-encrusted shapewear and body jewelry.
This piece details the creative process and origins of the SKIMS x Roberto Cavalli swim collection, stemming from Kim Kardashian's appreciation for the brand's archival prints and a direct message to its creative director.