Los Angeles-based streetwear brand known for its vintage Americana aesthetic and empowering message for creative risk-takers.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2019 by creative duo Alex Ordonez and Sam Dameshek, Wish Me Luck (WML) is a Los Angeles-based fashion brand built to empower ambitious, risk-taking youth. Ordonez, the son of immigrants from Connecticut, and Dameshek, a California native, channeled their experiences of facing criticism for their creative ambitions into the brand's core philosophy: to inspire individuals to create their own luck. The brand’s designs often feature a nostalgic, vintage-inspired aesthetic, drawing from '70s and '80s styles and modern Americana with a streetwear edge. Key pieces include graphic t-shirts, hoodies, and reinvented trucker hats.