wntd

Founded in 2014 by Atlanta-based visual artist Hassan “Blu Boy” Secka, WNTD Apparel (an acronym for What Not To Do) bridges the gap between contemporary streetwear and visual art. Driven by the founder's background in illustration and his "Art is War" mantra, the brand functions as a wearable canvas for creatives. WNTD is recognized for its signature ghostly motifs, hand-painted graphics, and bold sketch-style designs that appear across a full wardrobe of apparel. Rather than relying solely on basic tees and hoodies, the brand offers a robust catalog that includes standout mohair cardigans, varsity bomber jackets, tailored denim, and intricately detailed knitwear.

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