won hundred

Founded in 2004 by Nikolaj Nielsen, Won Hundred is a Copenhagen-based fashion brand with deep roots in denim and traditional Scandinavian craftsmanship. The brand offers ready-to-wear collections for men and women, often with a unisex approach, that blend clean silhouettes with a distinct rock-and-roll sensibility. Won Hundred is particularly known for its high-quality denim, which is produced in Italy using organic cotton. The brand's aesthetic is a mix of versatile, timeless staples and more daring pieces, all designed with a focus on wearability and longevity. In recent years, Won Hundred has also increased its focus on sustainability, introducing the 'Green Cross' label to identify garments made from a significant proportion of organic or sustainable materials.