Canadian outerwear brand known for its playful, cruelty-free winter coats and inclusive approach to cold-weather style.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2019 in Toronto, Canada, Woodpecker is an outerwear brand launched by Will Poho, an outerwear veteran and Moose Knuckles founder who returned to the craft with a more rebellious, satirical vision. Positioned as a playful alternative to traditional luxury parkas, the brand is built on the belief that winter wear does not need to be overly serious or reliant on animal products. Woodpecker’s core product lines include heavily insulated parkas, puffer jackets, and bomber coats, all designed in vibrant colors and bold, irreverent styles that stand out against the typical sea of black winter gear.