South Korean contemporary menswear label known for its slow-fashion philosophy, artisanal craftsmanship, and minimalist, structured tailoring.
ORIGIN
South Korea
PRICE TIER
premium
Founded in 2023 by Central Saint Martins graduate Woojun Jang, this Seoul-based contemporary menswear label is rooted in a slow-fashion philosophy and artisanal craftsmanship. Inspired by the "aesthetics of slowness" and traditional Korean dress, the designer—who emphasizes the value of hand-produced garments—sculpts premium materials into conceptual yet wearable pieces. The brand's signature style balances minimalist, restrained silhouettes with intricate, craft-driven details such as patchwork, smocking, and pleating.
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